'Soles for Souls' - A Shoe Donation Drive as a part of Airtel HyderabadMarathon 2016

What is the drive all about?

'Soles for Souls' is a Shoe Donation Drive launched for the first time at the Airtel Hyderabad Marathon 2013. This is a first-of-its-kind initiative in India and it aims to encourage citizens of Hyderabad and Secunderabad to participate in the upcoming Airtel Hyderabad Marathon by donating their footwear- whether used or new. The Shoe Drive thus opens up a wider opportunity for citizens to participate in the Marathon not just by joining in the run but through giving away old yet usable shoes.

How will the drive work?

The Soles for Souls Drive is being driven by students from various colleges in Hyderabad. From these colleges, some students have been specially selected to be a part of the Drive and have been designated as Airtel Hyderabad Marathon College Team Leaders. The core role of each of these Team Leaders will be to spread the word about the drive among their circle of friends, family, peers etc. The recruitment and tracking of the ambassadors is being managed by YoGrad while the training of ambassadors is being undertaken by Hyderabad Runners.

What happens to the shoes collected?

The organizers of the Marathon (Hyderabad Runners and Airtel) have partnered with NGO'S who will receive the shoes being donated as a part of the Drive. The shoes will then be given to residents of the NGOs as well as donated to needy citizens through the NGOs.

For more information you can contact us at

Email : soles4souls@marathonhyderabad.com
Contact Number : 9949929422 - Mr.Suman.

Alternatively you can drop the shoes at Marathon Expo to be conducted at Hitex on:
Friday, 26th August 2016 & Saturday, 27th August 2016